Birra Peroni
Birra Peroni is an Italian brewery owned by the Japanese Asahi Group since 2016. Founded in 1846 in Vigevano by Francesco Peroni, its two main products are Peroni, a light pale lager beer with an alcohol content of 4.7°, and the Nastro Azzurro, a premium lager beer with an alcohol content of 5.1°.
Twenty-five years after its foundation, the Peroni brewery was transferred to Rome in 1872 and during the twentieth century it became one of the most important brands of Italian industry. There are currently three production facilities in Italy: in Rome, Bari and Padua. The fourth generation of the Peroni family worked there, however in 2003 Peroni was acquired by the South African company SABMiller, the world's number 2 in beer production by volume. The production of Birra Peroni was 4.7 million hectoliters in 2005 and about 5 million in 2013.
Peroni beer is the historic product of the brewery, marketed in bottles and cans of 33 cl, 50 cl and 66 cl. Abroad, it is sometimes referred to as the Peroni Red.
Since 1963, Peroni has also been producing a second beer, the Nastro Azzurro. The brewery celebrates the fiftieth anniversary of this beer in 2013. The name, meaning "blue ribbon" in Italian, comes from the Blue Ribbon won by the Italian liner Rex in 1933. This beer is drunk between 3 and 5 °C and the brewery focuses its advertising on the freshness of the drink (through a marketing approach oriented towards the mountains and snow).
In 2016, Asahi acquired the Peroni, Grolsch, Meantime and related assets from SABMiller for $2.55 billion. The latter divested itself of the company to meet the requirements of the competition authorities in the context of its acquisition by Anheuser-Busch InBev. Peroni sponsors the motorcycle sprint Grand Prix, an Italian team is called Team Nastro Azzurro. In April 2019, as the final stages of the Italian Rugby Union Championship were about to be played, the competition changed its identity and was renamed Peroni Top 12 with immediate effect, following a three-year contract with the brewery.
Birra Peroni is an Italian brewery owned by the Japanese Asahi Group since 2016. Founded in 1846 in Vigevano by Francesco Peroni, its two main products are Peroni, a light pale lager beer with an alcohol content of 4.7°, and the Nastro Azzurro, a premium lager beer with an alcohol content of 5.1°.
Twenty-five years after its foundation, the Peroni brewery was transferred to Rome in 1872 and during the twentieth century it became one of the most important brands of Italian industry. There are currently three production facilities in Italy: in Rome, Bari and Padua. The fourth generation of the Peroni family worked there, however in 2003 Peroni was acquired by the South African company SABMiller, the world's number 2 in beer production by volume. The production of Birra Peroni was 4.7 million hectoliters in 2005 and about 5 million in 2013.
Peroni beer is the historic product of the brewery, marketed in bottles and cans of 33 cl, 50 cl and 66 cl. Abroad, it is sometimes referred to as the Peroni Red.
Since 1963, Peroni has also been producing a second beer, the Nastro Azzurro. The brewery celebrates the fiftieth anniversary of this beer in 2013. The name, meaning "blue ribbon" in Italian, comes from the Blue Ribbon won by the Italian liner Rex in 1933. This beer is drunk between 3 and 5 °C and the brewery focuses its advertising on the freshness of the drink (through a marketing approach oriented towards the mountains and snow).
In 2016, Asahi acquired the Peroni, Grolsch, Meantime and related assets from SABMiller for $2.55 billion. The latter divested itself of the company to meet the requirements of the competition authorities in the context of its acquisition by Anheuser-Busch InBev. Peroni sponsors the motorcycle sprint Grand Prix, an Italian team is called Team Nastro Azzurro. In April 2019, as the final stages of the Italian Rugby Union Championship were about to be played, the competition changed its identity and was renamed Peroni Top 12 with immediate effect, following a three-year contract with the brewery.
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