McDonald's invests €960 million in the Italian supply chain

Purchases from Italian companies rose to 960 million, but, considering the whole system, the value generated by McDonald's in Italy doubles to about 2 billion. "Today, 85% of suppliers are of Italian origin," explains CEO Dario Baroni. We support local products and elevate quality, but we are always interested in affordability."

The key word is impact, a sort of fifth dimension of sustainability, more up-to-date and concrete, which the private sector has understood it wants – and must – to bring closer and closer. Impact means creating value inside and outside the company, in the belief that it can generate change while pursuing the economic, environmental and social sustainability of the company itself.

For McDonald's Italy, this impact has a precise number: 1.9 billion euros. This was measured by the Althesys Institute and corresponds to the shared value generated by the company for Italy in 2022 between restaurants, supply chain and services, as explained in the report "Sharing value", presented in Rome in recent days.

"For every euro of turnover generated in the territory, McDonald's redistributes 3.3 euros divided between households, the state and other businesses," explains Dario Baroni, CEO of McDonald's in Italy. An important contribution to the country-system, also evidenced by the progressive increase in spending on local suppliers".

A few numbers help to complete the picture: in 2022, purchases from Italian companies of the restaurant chain rose to 960 million euros, of which those for agri-food, packaging and logistics reached 436 million.

Dario Baroni

CEO

Graduated in Chemical Engineering in Pisa, he began his professional experience in Procter & Gamble in Marketing, Research & Development and Sales, in Italy and abroad. He then worked at Vodafone in roles of increasing responsibility, until his appointment as Marketing Director of the Consumer Business Unit before joining McDonald's in 2016 as Chief Marketing Officer. In 2018, he assumed responsibility for the restaurants for the South area, and in the fall of 2020, he was appointed Vice President with responsibility for Strategy, Field Service, Marketing, Development and Construction. He has been at the helm of the company since August 2021.

Source: L'Economia – Il Corriere della Sera